Guide

Printed snack bags: which size suits which product?

A bag in the right size makes the difference between a tidy presentation and a mess at the counter. An overview of the sizes and what fits in them.

One type of bag, four uses

Stroopwafel bags, doughnut bags, toastie bags and burger bags are all related: all grease-proof, all food-safe, all printable with your own logo or design. The main difference lies in the size. That size might seem like a detail, but it determines whether your product slides in smoothly or your staff end up fumbling with it during the rush.

The sizes at a glance

We supply stroopwafel and doughnut bags in 13×13 and 14×14 centimetres. Toastie bags in 14×14, 15×15 and 16×16 centimetres, since a toastie is simply bigger and you want to slide it in warm without damaging the crust. If your product is a different size — an extra-large stroopwafel, a double toastie, a roll in another format — other sizes are available on request. If you're torn between two sizes, go for the larger one: a bag that's a touch too snug tends to tear when you fill it.

How much do you order at once?

That depends on your turnover rate and how confident you are about your design. For a first order, a small print run is smart: you see the result in real life, test how the bag works in practice, and can make adjustments. If it works, a larger follow-up order is more cost-effective per piece, and with an account you can order exactly the same again with one click. If you choose a quantity that isn't in the quantity tier, request a custom quote via 'Different quantity'.

Why grease-proof makes such a difference

A stroopwafel releases warm syrup, a toastie releases fat and moisture, a doughnut releases sugar and oil. Ordinary paper lets that through within a few minutes: the bag becomes limp, see-through and stained, and your print disappears into the stains. Grease-proof material stops that. It's not just neater for the customer — it's also the difference between packaging that strengthens your brand and one that undermines it.

What works on a bag

A bag is viewed up close, often held in one hand, and may later end up on a table or on social media. So make your logo big enough to be recognised at a glance, and keep the rest simple. A website or social handle is useful; a full address line usually isn't — nobody reads that. Think about the fold: whatever falls exactly in the crease becomes hard to see. And factor in the opening — the product goes over that.

One design across multiple bags

If you sell more than one thing — stroopwafels and toasties, doughnuts and burgers — use the same design across all sizes. That's cheaper in preparation, but above all more consistent: a guest who takes home a bag with your logo in the morning and sees the same logo again in the afternoon remembers your name faster than someone who sees two separate designs. So keep the logo the same, and vary at most the colour of the surrounding area if you want to distinguish between product groups.

From order to delivery

You put together your bag online, upload your file in your account, and we create a digital proof. You approve it, and only then does it go into production at our own facility in Den Dungen. After approval of the proof, we usually print from three production days, plus shipping time; the exact delivery time is stated with each product. If you have an event or opening with a fixed date, order with some margin — the proof round runs at your pace, and that's exactly where most of the time goes.